Marketing News

Consumers Continue To ‘Milk’ the Gourmand Fragrance Trend

Beauty enthusiasts can’t resist the comfort of rich, sweet-smelling scents this summertime.

Author Image

By: Lianna Albrizio

Associate Editor

The gourmand fragrance trend continues its upward trend of sweet success. Per Spate’s Popularity index, gourmand and milk fragrances are running the fragrance category. Gourmand Analysts say gourmand fragrances have grown by +172.4% compared to last year across platforms. On Search, interest is up +85.9%, while TikTok has seen a +179.1% increase. TikTok is clearly driving the trend, owning 95.1% of the popularity share. There are 4.9K average monthly searches on Google and 17.6 million ...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters